Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Michele Curtin
"When It's Time to Buy or Sell, Call Shell!"
Michele Curtin is an esteemed professional in the real estate industry, and the broker/owner of Shells Florida Realty in New Tampa, Florida. With a passion for helping individuals and families find their dream homes, Michele has established herself as a trusted advisor and a reliable resource in the local real estate market.
With years of experience under her belt, Michele has developed a deep understanding of the intricacies of the real estate industry, enabling her to provide exceptional service to her clients. Her extensive knowledge of the New Tampa and Wesley Chapel area, coupled with her expertise in market trends and negotiations, allows Michele to guide her clients through every step of the buying or selling process with confidence.
Michele's commitment to excellence is evident in her unwavering dedication to her clients. She believes in building lasting relationships and takes the time to listen to her clients' needs and goals, tailoring her services to meet their specific requirements. Her friendly and approachable demeanor, coupled with her sharp business acumen, makes Michele a pleasure to work with for both buyers and sellers alike.
As the owner of Shells Florida Realty, Michele has assembled a team of skilled professionals who share her values and commitment to exceptional customer service. Together, they work tirelessly to ensure that every client receives personalized attention and a seamless real estate experience.
Beyond her professional endeavors, Michele Curtin is a devoted wife, mother of two sons and dog mom of two Westies, a tennis enthusiast, boater and an active member of the New Tampa/Wesley Chapel community. She takes pride in giving back and supporting local charitable initiatives that make a positive impact on the lives of others.
Whether you are a first-time homebuyer, an experienced investor, downsizing, upsizing or looking to sell your property quickly and for top dollar, Michele Curtin and her team at Shells Florida Realty are your go-to experts in New Tampa and Wesley Chapel. With their expertise, integrity, and personalized approach, they are dedicated to helping you achieve your real estate goals and making your dreams a reality.
Shells Florida Realty
Suite 103-0731
Tampa, FL 33647
United States